• Book Promotion Ideas for Authors
• Book Club Promotion Ideas

Book Promotion Ideas for Libraries

TikTok’s built-in analytics provide some of this data, but you may need additional tools to track sales impact. “Don’t get discouraged if you don’t see immediate results,” advises a friend invasion from the planet moolah. “BookTok is a long game – consistency is key.”

TikTok is all about hashtags. They are an essential tool for connecting with your target audience and increasing your visibility on the platform. By using relevant hashtags, you can reach a wider audience and get your content in front of people who are interested in your topic.

Not utilizing the platform’s features: TikTok has a variety of features like stitching and duetting that can help you create unique and engaging content. Be sure to explore all the features available to you.

That’s why you started your account! Encourage people to post reviews on Goodreads and Amazon, share comments with you after they’ve read, and more. Mention anything going on in your book life. Events coming up? Make a video about it like author Anne Abel did.

Book Promotion Ideas for Authors

6. Utilize social media platforms consistently. If you use social media (and you should), it’s important to use it regularly. People will forget you if you only post once in a blue moon, and they may even decide to unfollow you.

50. Partner with libraries for author talks or readings. Contact local libraries to see if you can do a one-time author talk or recurring readings for their patrons. You can read your book, or bring your book up during your talk or reading.

95. Create interactive graphics (choose-your-own-adventure style). Create some choose-your-own adventure graphics (think a chart with yes and no answers) to help people decide what book to buy or what character they are, etc.

6. Utilize social media platforms consistently. If you use social media (and you should), it’s important to use it regularly. People will forget you if you only post once in a blue moon, and they may even decide to unfollow you.

50. Partner with libraries for author talks or readings. Contact local libraries to see if you can do a one-time author talk or recurring readings for their patrons. You can read your book, or bring your book up during your talk or reading.

Book Club Promotion Ideas

Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate’s marketing efforts. Businesses typically pay per sale or per click/impression.

Don’t underestimate the power of tangible marketing. Posters, bookmarks, and postcards featuring your book cover can make lasting impressions. Distribute these materials at coffee shops, community centers, and book fairs.

Social media is your megaphone to connect with readers. Identify platforms where your audience spends time (TikTok and Instagram for YA authors, LinkedIn for business writers) and post regularly. Share excerpts, behind-the-scenes moments, or fun challenges. Don’t forget to engage with your followers—real relationships build real results.

Hi, I’m Kelly! I’m a marketer and book coach with a passion for empowering professional women and entrepreneurs to share their stories and grow their brands. I originally created this blog to help authors navigate the world of social media for book promotion. Today, it’s a resource hub for nonfiction authors and business professionals looking to make a meaningful impact through their books.